Nuance matters. Communications is more than mapping words from one language to another.
Meaning and language can depend upon activity, social standing, context, and more. The English word grasshopper has at least ten meanings. Russian has no word for profit. To many Eastern minds a tree in spring is different than the "same" tree in autumn.
Teton Sands helps clients market, transfer technology, recruit, and operate internationally. Recognizing that communication challanges exceed the linguistic capabilites of an individual, Teton uses a team approach. We also operate three desks for clients – Europe, China, and Russia. Desk managers provide a single point of contact ~ and coordinate international expertise and other resources.
In 2005, we began an internal project to put intercultural communications on a more rigorous scientific footing. Metrics and results based practice standards were developed to facilitate communicating recurring concepts such as profit, sales, value added, and exchanges.
The resulting benefits for clients include shorter time-to-market, lower project costs, and greater certainty.